Integrated marketing is the holistic approach to marketing communications that ensures consistency in both online and offline marketing. It is a powerful approach that can help organisations enhance their brand and reputation, create competitive advantage, and support business growth. This article has some useful advice on this important marketing technique. Integrated […]
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AHSNs to be relicensed as NHS ‘centrepiece for innovation’
NHS England’s Board met last week and considered a report from National Director of Strategy and Innovation Ian Dodge, which highlights the AHSNs’ significant impact and outlines how this can be the launch pad for an even more influential future role as the NHS ‘centrepiece for innovation’. There was unanimous […]
Students develop new learning tools in augmented reality
A group of students from the University of Dundee have won studentships with the medical technology company Medtronic after creating new learning tools in augmented reality (AR). Seven students were offered the studentships after completing a three-month project to design and build new medical software and teaching tools for the […]
Second phase GP Data Hub goes live
Following the successful rollout of the GP Data Hub in April, the second phase is now complete, seeing a range of new functionality added to the original system. The GP Data Hub provides an online repository of statistics about individual GP practices in England and offers journalists, patients, charities and […]
UK Health Show partners with Highland Marketing
GovNet Exhibitions has appointed Highland Marketing as its official PR Partner for the upcoming UK Health Show. Alexander Rushton, UK Health Show event director, said: “We are pleased to be partnering with Highland Marketing again because of its well established reputation within the healthcare environment, which we can now benefit […]
New funding support for health innovation and digital technologies
Innovative firms in the North West Coast and across the UK will benefit from a new national package of support worth up to £86 million to help them develop real world medical breakthroughs that will help patients across the NHS. A Government announcement of new support for health innovation will […]
First e-Referral Service integration roadmap published
NHS Digital has published the first NHS e-Referral Service integration roadmap to explain where and when they will be supporting greater integration through the use of Application Programming Interfaces (APIs). This will help businesses plan and identify areas where they may be able to contribute. More information in the eRS API Integration Library. API Integration – phase […]
It’s time to celebrate: Health Tech Awards 2017
We’re delighted to announce the HTN Awards 2017 are now open for entries! Over the past 12 months we have brought you news on 410 health tech projects! Now we want to celebrate some of the great technology projects and innovations from the past year and aim to do so with three award […]
Oxford agree ground-breaking digital health deal
Drayson Technologies Limited has announced a 5-Year Strategic Research Agreement (SRA) with the University of Oxford (OU) and Oxford University Hospitals NHS Foundation Trust (OUH) in the field of digital health. Millions of NHS patients are set to benefit from the commercialisation of cutting edge technologies invented in Oxford, in […]
Intouch set to launch hospital system in Australia
Intouch, have struck a substantial partnership to install its innovative patient flow management solutions in hospitals across Australia and New Zealand. Intouch with Health has teamed up with Device Technologies Australia to launch software technology including self check-in kiosks for patients, as well as flow manager and performance manager systems […]